The founders and senior management team is made up of individuals with a unique combination of experience and skillsets.

Our team

Candice Smith

An expert in strategic well-being and behavioural science, with a track record of fostering large-scale, positive behaviour changes in the financial sector.

Founder & CEO

Dr Craig Nossel

Founder

Experienced leader in wellness with a medical degree and MBA, spearheaded the expansion of a global wellness program to 40 countries, impacting 20 million lives.

Ryan Levin

Founder & Chairman

Actuary by training, has 30 years of leadership experience in the insurance, investment, and banking sectors globally. Roles include being an Executive Board Director and founder at Wingate, leading investments worth over $5bn, and founding Destiny Health in Chicago.